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Updated 2023. Search Engine Optimisation (SEO), refers to the process of bettering the quality and quantity of website traffic by increasing the search visibility of a website on a search engine.  Search Engine Optimisation (SEO) has evolved throughout the years. In the beginning of the digital age, SEO focused primarily on keywords and how a page ranks based on those

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Updated 2023. Search Engine Optimisation is the science of getting your website to rank in the search engine results. The process of SEO has evolved substantially throughout the years and the Google algorithm has undergone various changes since the early 2000s.  The Google algorithm refers to how Google Search ranks websites in its search engine results.  The impact of each

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Updated 2023. The ultimate goal of Search Engine Optimisation (SEO) is for your business to rank higher than your competitors on search engine results. If your page ranks higher than those in the same industry, you will get more website traffic than your competitors,  receive more leads/conversions, and you will build tangible value to your business. We all know that

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Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website or web page from the search engines. All too often, SEO is viewed as a single and isolated digital marketing effort when in fact, SEO is vital for every part of your marketing endeavors, from content creation and social media to

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Abu Dhabi is one of the fastest growing economies in the world and has quickly become one of the biggest business hubs on the planet. With its central location between Europe and Asia, and with direct flights to all major cities, it is no wonder the UAEs capital has become one of the most sought after locations for business.  All

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If you are applying for a Search Engine Optimization job at beginner or senior level, you need to prepare for your job interview in advance. SEO is an ever-evolving field and you need to make sure that you are able to answer relevant industry-related questions to ensure your role within a company.  In this article we will take a look

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Typically, a “consultant” refers to an expert in a particular field who is paid to provide advice about that topic to businesses that require it. With that in mind, an SEO consultant is no different. A Search Engine Optimization expert is hired by businesses to provide advice on how to optimize a website for higher search engine rankings and create

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Search Engine Optimization content writers, this one’s for you. This role is a specific skill that many businesses are looking to fill. Here’s a roundup of the common questions you can expect and the ways to answer them when applying for such a position.   SEO writers are responsible for writing content that is optimised, as per the marketing team’s strategy.

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Search Engine Optimization (SEO) and social media marketing may seem like two completely separate marketing elements, but do they have the power to work alongside each other to help your business grow? The digital marketing industry has been buzzing about how each tactic can influence the other. And the term “social media SEO” has been doing the rounds. Social media

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If you have a website, you have definitely heard of Search Engine Optimization (SEO). But, how do you measure the health of your website and its SEO? This is where a website audit comes into play. A website audit checks the health of your website and has the power to point out any SEO or User Experience (UX) issues your

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